// About TrailConvoy
Behind the Wheel
I’ve spent 25 years building platforms at scale, including long stints at Meta and Amazon. TrailConvoy puts that experience toward something I care about: less work for club volunteers, more time on the trail.
// About TrailConvoy
I’ve spent 25 years building platforms at scale, including long stints at Meta and Amazon. TrailConvoy puts that experience toward something I care about: less work for club volunteers, more time on the trail.
I drive a 2019 Ford Raptor. Most weekends, you’ll find me on a trail somewhere in Arizona. Sometimes I stay out longer. I spent thirty days following the Continental Divide from Mexico to Canada, as close as you can get in an off-road vehicle. Good country.
If you’re a club president or treasurer, you probably don’t need convincing that this community is worth your time. You’re already giving it plenty.
You volunteered to help run a club. Then came the dues, the member roster, the waivers, the website, and the newsletter nobody quite has time to finish. Somebody has to keep up with it. Seems like that somebody is usually you.
I built TrailConvoy because keeping a club together shouldn’t take up every spare hour you have. It handles the club website and the work behind it, so you can spend less time chasing paperwork and more time getting people out on the trail. A real website, live in minutes. Dues, members, waivers, and trips in one place.
Our founding clubs are already seeing the difference. Member management takes hours less each week. The monthly newsletter takes minutes. Members are writing trip reports because it’s easy to do. Clubs are running more trips because planning one takes less work. New members can find the club on Google, see what it’s about, and join while they’re still interested.
That’s what the people running those clubs are telling me. It’s the part I care about most.
As for whether I can build the thing and keep it running, I’ve had some practice.
I’ve been building software for 25 years. Back in 2000, I started with a tool that helped people build their own websites. Along the way, I founded and sold three companies and spent most of those 25 years on platform teams at Meta, Amazon, and Stripe, building systems that had to keep working as more people relied on them. Now I’m putting that experience into problems that haven’t had many good options, like managing an off-road club. Club volunteers deserve software they can count on, too.
When a project got stuck near the finish, I was often the phone call. I like figuring out the hard part and seeing it through.
TrailConvoy puts that experience to work for a community I’m part of. The measure is pretty simple: does it make your job easier, and does your club get out more?
Take it for a spin. Tell me what works and what still gets in your way. I read every note.
// Where this is going
TrailConvoy is live. Clubs are running their entire season on it right now. It already handles everything a club needs to run, and it earns its keep every single weekend. That is the starting line, not the finish. We ship constantly. The roadmap is long, new features drop all the time, and every one of them is aimed at the same thing, making the hard parts easier.
And soon we open it up. Developer tools land in early 2027. Picture the big trail apps, the mapping and navigation platforms millions of off roaders already live in. Now picture plugging real clubs straight into the product you already ship. Their members. Their events. Their trips. That is the door we are building. A product becomes a platform. That is where the value really compounds.
Run a club? I built this for you, and I want your real, unvarnished read on it. Invest in software that quietly owns a category before anyone is paying attention? Let us talk. Build serious software and would rather your work end up in the hands of actual people out on the trail than buried in a dashboard nobody opens? Come find me. I answer every time.